Mind The Gap

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Yes that's right, writing here, at Daily Fix, BMA and for Marketing Vox aint enough, now I've done gone and got me a marketing podcast.

And its name be Mind The Gap.

Mind The Gap is where I will take a weekly look at companies, their communities, and the gap that exists between the two. I'll talk about companies that are closing that gap, and companies that are making some boneheaded moves to push their communities away. I'll also examine community-empowerment tools that companies can and are employing to better reach their communities.

As with the content here, I'll talk early and often about ways that companies can harness the power of their communities to better serve their wants and needs, by making their customers a marketing partner for their messages. With of course, a healthy focus on social media.

Perhaps best of all, every episode will be quick and to the point. Less than 15 minutes. You get in, get the goods, and get out. Quick, and relatively painless.

And finally, Mind The Gap wouldn't be complete without.....MUSIC! Every week I'll feature clips from songs by artists and labels smart enough to empower their fans to market for them! And it will likely come as no shock to regular Viral Garden readers that The Donnas and Nettwerk have already jumped on board.

Here are the (Now with 15% MORE) Show Notes for Episode 1:

00:00 Intro: "Who Invited You?" - The Donnas

00:24 Quick intro and explanation of what Mind The Gap is.

01:00 Overview of Sony's flog Alliwantforxmasisapsp.com and how Sony blew it big time.

05:09 Contrast Sony's blunder with the great job that inventor Roger von Oech has done in joining the blogosphere on the community's terms. I also reveal my love of The Ball of Whacks and The Creative Whack Pack.

08:57 Recap, mucho thank-yous(The Donnas, Mark @ TheDonnasMedia.com, Nettwerk's Terry McBride and Monika Selnar)

10:03 Close: "Silence" - Delerium (Featuring Sarah McLachlan)


Buy the music featured in this episode of Mind The Gap HERE:

"Who Invited You" - The Donnas (Download live version for free HERE)
"Silence" - Delerium (Featuring Sarah McLachlan)

Both songs are also available through iTunes.

Finally, I would like to thank Talent Zoo's Stace Carter for answering a million technical questions I had about getting the podcast set-up, and what equipment I should use. Also thanks to CK and Ann for giving me great feedback on the show during 'beta-testing' ;)

So if you can, give it a listen, leave comments, suggestions, laugh at my voice (yes I know it sounds like I'm from Alabama, that's because...I'm from Alabama), poke fun unmercifully, I can take it.


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